Experience elegance, innovation and pure perfection here...

Delivered with poise and precision the elegant functionality of the Expression line from Pfaff.

With innovative and customisable features which allows you to control and fine-tune the process revealing your artistic flair in all of your projects. If you have the desire to push boundaries and have your expectations exceeded by a sophisticated and robust machine which will deliver everything that you ask and more.

Pfaff Color Touchscreen

The graphical user interface is specially designed to meet your needs. See stitches in real size and get all the sewing information you need directly on the crisp screen. QVGA screen (3.5in, 70 x 53mm) Resolution 320x240.

Large Sewing Space

The Pfaff Quilt Expression 720 sewing machine is the perfect choice for quilters, home decor sewists, fashion enthusiasts – anyone who creates. The sewing area to the right of the needle is nearly 10” (250 mm), for sewing large amounts of fabric or batting.

LED Light Illuminated Workspace

Designed to give even light across the entire work area. LED technology and light guides provide excellent lighting on your work area. See fabric and stitches in true colour and with fewer shadows.

Original IDT System

Original since 1968. The Integrated Dual Feed from Pfaff, precisely feeds all types of fabric from the top and bottom for perfect stitching every time.

Exclusive Pfaff Stitch Techniques

Experience world-class unique and advanced stitch techniques for sophisticated design:

Floating Stitches – Embellishments to your project with stitches that look like they are floating on top of the fabric with no connection stitches in between them, giving a unique hand stitched effect.

Triple, Double and Single Ribbon Stitches – Add dimensional elements to your decorative stitching with beautiful ribbon stitches. Narrow ribbons and trims are woven into these special stitches as you sew.

Stacking Stitches – Sew beautiful decorative stitches. The stacking stitches consist of pairs of stitches that are designed to be sewn on top of each other.

Exclusive Stitch Creator Feature

Create new stitches or edit built-in stitches for unlimited creativity.

4 Sewing Alphabets

Both upper and lower-case letters, for easy programming.

Side-Motion Sewing

Add beautiful decorative accents to your project with stitches and monograms up to 52mm wide.

10 Sensormatic Buttonholes

The Sensormatic Buttonhole Foot automatically sews perfectly balanced one-step buttonholes every time. Both buttonhole columns are sewn in the same direction for precise stitch quality. 10 buttonhole styles designed for various sewing applications.

Creative Signature Sewing Programs

Tapering on all 9mm Decorative Stitches – Taper the beginning and/or end of any stitch and choose from many different angles for unlimited opportunities.

Patchwork Program – Use patchwork program to remember the seam length to repeat over and over. This can be used with both utility and decorative stitches.

Single Stitch Program – Set the exact number of stitches or sequence repeats you wish to sew.

Mirror Image of Stitches – Flip the stitch side to side and/or end to end for even more possibilities.

Stitch Positioning – Moves complete stitch right or left to easily align decorative stitches.

Stitch Density – Density can be increased or decreased without affecting stitch length by controlling the distance between the stitch points

Twin Needle Program – Enter twin needle size to automatically adjust the stitch width. See the twin needle stitch on the screen..

Stitch Restart

Return to the beginning of a stitch or sequence without having to reset any special adjustments you’ve made.

Immediate Tie-Off

When pressed the machine will tie-off and stop automatically for a quick and easy finish.

Thread Snips

Automatically cut top and bobbin threads, pulling thread ends to the back side of the fabric.

Speed Ranges

Adjust sewing speed and the sewing machine remembers your preferred setting until turned off.

Automatic Presser Foot Lift

Raises the presser foot instantly when the needle is set to stop down and/or at the end of a seam. Press the button once while the foot is up for a convenient extra lift.

Needle Up/Down

Set needle to stop up or down in the fabric for pivoting, appliqué and more.

Start/Stop Button

Sew without the foot control. Makes sewing long seams, free-motion and buttonholes easy.

Free-Motion Modes:

Different modes for free-motion quilting, thread painting or darning. Select the best mode for your specific technique. The feed teeth will drop automatically when your preferred method is selected.

37 Needle Positions

For exact placement and movement of your selected stitch. Perfect for straight stitching, topstitching, edge stitching, under stitching, stitching-in-the-ditch or quilting.

Built-In Needle Threader

Makes threading easy and reduces eye strain.

Automatic Thread Tension

Best tension is set automatically for all sewing techniques based on the selected stitch. Override automatic tension easily for speciality techniques.

Accessory Feet Included

11 different presser feet for all your basic needs (see Included accessories below)

Straight Stitch Plate and Sensor

The perfect help for straight stitch sewing with any straight stitch accessory. Attach the Straight Stitch Plate and the machine sensor alerts you if you select any stitch other than a centred straight stitch. No need to worry about damaging needles anymore.

Electronic Knee-Lift

Raises the presser foot with an easy movement, allowing you to keep your hands on your project.