Free Next Day Delivery
Trusted! We're No. 1 on TrustPilot
Expert Advice & Demonstration
& Repairs

Terms & Conditions

Sewing Machines Direct is dedicated to providing the highest levels of customer satisfaction. All the products we offer are from recognised brands and are well proven for their reliability.

None of our terms affect your statutory rights as a consumer.


We will endeavour to despatch every order as quickly as possible.

We make every effort to comply with individual delivery arrangements but we cannot be held responsible for any delays and/or inconvenience caused by factors beyond our control.

All deliveries by carrier must be signed for.

Please view our full range of delivery options.

Cancellation & Returns

Under the United Kingdom's Distance Selling Regulations, if you have purchased goods and have simply changed your mind, you may return the goods to us for full or partial credit, subject to the following conditions:

  • The item(s) is in stock condition i.e. as it was when it was delivered to you
  • You inform us of your desire to cancel within 14 calendar days of delivery of the product(s)
  • You pay the return delivery charges
  • Goods are returned within 14 calendar days of cancellation
  • We will withhold refunds until the goods are returned (or evidence of return is provided) and we can reduce the amount of money refunded for goods returned which show evidence of use beyond the handling necessary to see whether the goods were as expected
  • We will refund within 14 days of cancellation of service contract or receipt of goods (or of evidence of the consumer returning them)
  • Where the consumer cancels a contract, any ancillary contract (such as a warranty or credit agreement) is automatically cancelled

Software Returns
  • We are only able to offer a full refund for unopened/unwrapped software or if your copy of the software is faulty.
    • Please enclose a copy of your order details (including full name, address and order number) with the returned items and reason for return.

      Shortages & Non Delivery

      Any shortages must be reported within 48 hours of receipt of delivery.


      After placing an order, you will receive an e-mail from us acknowledging that we have received your order. Please note that this or confirmation of payment does not mean that your order has been accepted. Your order constitutes an offer to us to buy a product. All orders are subject to availability and acceptance by us, and we will confirm such acceptance to you by dispatching your order, together with an invoice or delivery note.

      Back Orders

      In the rare event of an item being out of stock, we will contact you by telephone and / or email to explain when delivery is to be expected. It will be despatched as soon as possible.

      Remittance Terms

      All goods must be paid for in full before despatch (excludes local authority purchases, etc).

      Tax Charges

      20% VAT is included in all prices. Our VAT registration number is 559 9029 93.

      Credit Card Security

      We know of no documented cases of credit card fraud using our shopping system over the Internet.

      All payment card numbers are encrypted when the order is placed using 128 bit Java encryption. This encryption begins at the form where you are asked for your credit card details. They are only decrypted after they reach our computer. They are not held in clear text on any web site.

      Your information is not stored on an internet active computer so your details cannot be accessed by a third party.


      All products are fully covered by the manufacturers guarantee, details of which are included with each item.

      However, our extended guarantee policy increases the same cover for all sewing machines and overlockers.

      At the time of placing the order, we ask each customer to retain their receipt (which will state the period of cover) and also the packaging.

      If it becomes necessary for the machine to be returned for repair under warranty, we will arrange the collection (mainland UK only), repair and the delivery back. If the original packaging has not been retained, a suitable alternative must be used to protect the item. We cannot accept responsibility for any damage caused due to insufficient packaging.

      We aim to carry out the repairs and deliver back within 7 working days.

      Contacting Us

      If you need to contact us, please use our contact page or freephone 0800 622 6224 (9am to 5pm Monday to Friday) or write to us at:

      Sewing Machines Direct, SMD Court, Llay Industrial Estate, Wrexham, LL12 0PJ

      Company Registration

      Sewing Machines Direct is a trading name of SMD Retail Limited. Company number 04901753.

      Privacy Policy

      1 - What do we do with your information?

      At SMD, we value the trust placed in us by customers, suppliers and colleagues who give us their personal data. Data security is one of our highest priorities and we aim to be as clear as possible about what we do with personal data and why we do it.

      To be able to order from us we have to collect certain information from you. As part of this, you are required to give your contact information. We use the information given to us by you to provide the service you request from us in the way that is set out in this privacy policy. You can change your registration details easily by getting in touch with our Privacy Compliance Officer at the address below.

      User name and password - if we collect a user name and password, this is so we can keep your information safe and so that we can have your information to hand each time you visit us.

      Name, address and postcode - without this we won't know where to send your order or to whom. We may also take a secondary address for delivery to a place of work or a family member who will be able to receive your delivery.

      Age / date of birth - we may need to collect your age or date of birth in order to process financial services, and we may also use this to send you age or birthday related offers if you have agreed to receive marketing communications.

      Email address - we send a confirmation of your orders via email as well as other service related communication. If you have agreed to receive marketing communications these may also be sent by email.

      Telephone numbers - if there are any problems with your order or we need to check anything, we need to be able to contact you quickly.

      Where you heard about us - we may ask you this to help make our marketing more efficient.

      Correspondence - if you contact us we may keep a record of that correspondence.

      Third party information - if you give us information about another person, (for example if someone else is taking delivery for you or is included in the purchase of a product) you confirm that you have identified Sewing Machines Direct to them and told them what we will use their information for, as set out in this Privacy Policy and that they have given permission for us to be able to use their personal information in the manner described.

      IP addresses - when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.

      2 - Consent

      How do you get my consent?

      When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that your consent is given to our collecting it and using it for that specific reason only.

      If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

      How do I withdraw my consent?

      If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected] or mailing us at:
      SMD Retail Ltd, T/A Sewing Machines Direct, SMD Court, Miners Road, Llay Industrial Estate, Llay, Wrexham LL11 5ER

      3 - Disclosure

      We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


      If you choose a direct payment gateway to complete your purchase, then Sagepay or Paypal stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

      All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

      PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

      4 - Third-party services

      In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

      In order to fulfil your order, we may need to disclose some of your information to our delivery partners, the Manufacturers where we act as an Agency for and for Finance products including but not limited to; Royal Mail, DPD Local, Brother Sewing Machines UK, Janome UK, VSM (Pfaff & Husqvarna) and Barclays Finance.

      5 - Security

      To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

      6 - Cookies

      Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

      1. Essential cookies

      Essential cookies are technical cookies that are required for the operation of our sites. Without essential cookies our sites can’t operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.

      2. Performance cookies

      Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our sites work by enabling us to tailor our sites to the way visitors use them. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.

      3. Experience cookies

      Experience cookies allow our sites to remember the choices you make. Our sites use experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as "web-analytic" cookies to compare the choices you make to those of our other customers so that we can learn from those choices.

      Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.

      4. Marketing cookies

      Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them more relevant to your interests. For example, sometimes we use marketing cookies to limit the number of times that you see an advert. Sometimes we share information about your browsing activity, (which we have collected from cookies), with our advertising partners. They may use this information to advertise products, which may interest you, on other sites.

      Your right to refuse cookies and what happens if you refuse them

      You can refuse cookies by activating the relevant setting on your browser. However, if you do so you may not be able to access all or parts of our sites. If you carry on using our sites and do not change your browser settings we will assume you consent to us using cookies as described above.

      Website improvement - to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the order in which pages are visited. We may employ third party experts to help us look at this information. However, we make sure that anyone we employ treats all information with the same sensitivity and security that we treat it. This is explained in more detail in the cookies section below.

      Fraud Prevention - in order to protect our customers and us from fraud and theft, we may look at the information that we get from making identity checks and other information in our customer records, including how you conduct your account, and may pass this to other group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.

      Google analytics - Our store may use Google Analytics to help us learn about who visits our site and what pages are being looked at.

      When you apply for products or services through our website and wish to pay for these using one of the available finance products, you may also be required to go through a more detailed credit check on terms which we will tell you about you first.

      However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

      For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

      7 -Links

      When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

      8 - Age of consent

      By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

      9 - Changes to this privacy policy

      We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

      If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

      Questions and contact information

      If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at [email protected] or by mail at:
      Sewing Machines Direct, SMD Court, Miners Road, Llay, Wrexham LL11 5ER