Hello Kitty is a fictional character produced by Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. Hello Kitty is depicted as an anthropomorphic white Japanese bobtail cat with a red bow.
The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976. The character is a staple of the kawaii segment of Japanese popular culture.
Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers. She can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products.